WestEast Marketing offers various marketing, copywriting and graphic design services.
At the moment, we are not accepting new clients.
Why Fashion Brands Die &
How to Save Them
Co-authored by our founder, Brandon Roe along with Michael Solomon, a university professor who wrote Consumer Behavior: Buying, Having, and Being – the most widely used book on the subject in the world.
The fashion consumer – and by extension the entire fashion business – is radically changing and creating winners and losers across categories. Which path a brand takes – to grow and thrive or struggle and die – depends on how well it adapts to this new reality.
Using real life examples from both the industry and consumers, Why Fashion Brands Die & How to Save Them gives fashion brand marketing directors key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
The Fashion Consumer
The Fashion Consumer is a weekly podcast that, through engaging interviews with industry professionals, offers fresh ideas and insights to better understand the ever-changing fashion consumer.
Each week, we reach thousands of marketing professionals – from the most innovative indies to storied heritage brands – from interns to the C-Suite.