WestEast Marketing builds lead and sales systems that increase sales and profits.
Since 1999 we have worked with clients in 43 different industries, eight countries and four languages, bringing a mix of skills, experience and metrics that deliver on the goal of any good marketing program – generating tangible, trackable sales and profits.
Our Clients
We specialize in building marketing and sales programs for regulated financial and legal-related products and services to mass-affluent and wealthy (HNWI / UHNWI) clients.
Our clients tend to be asset managers, lawyers, consultants, and other professionals with a real or assumed fiduciary responsibility to their clients.
We generally prefer to work with a small number of clients in a detailed way where our work can be truly seen in the number of extra leads and sales generated.
Our History in a nutshell
Our firm was founded by Brandon Roe in 1999, originally to help small business figure out how to make the newly commercialized Internet work for their business. Over the years, as the “shininess” of the world wide web wore off and clients started to demand a tangible return on money put into their online efforts, the firm transitioned into a more general marketing consultancy.
As time went on, more finance and finance-related firms came to us for help with marketing that not only had to pass muster with a legal compliance department, but that was still compelling enough to generate clients.
Our specialty was born.
If you fit into our typical client model, and you are interested in learning more about how we might work together, please email us at service@westeastmarketing.com to schedule a free, no-obligation call with one of our principals.
HIGHLIGHTED PROJECTS
Why Fashion Brands Die &
How to Save Them
Co-authored by our founder, Brandon Roe along with Michael Solomon, a university professor who wrote Consumer Behavior: Buying, Having, and Being – the most widely used book on the subject in the world.
Synopsis:
The fashion consumer – and by extension the entire fashion business – is radically changing and creating winners and losers across categories. Which path a brand takes – to grow and thrive or struggle and die – depends on how well it adapts to this new reality.
Using real life examples from both the industry and consumers, Why Fashion Brands Die & How to Save Them gives fashion brand marketing directors key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
Further Resources:
The Fashion Consumer
The Fashion Consumer is a weekly podcast that, through engaging interviews with industry professionals, offers fresh ideas and insights to better understand the ever-changing fashion consumer.
Each week, we reach thousands of marketing professionals – from the most innovative indies to storied heritage brands – from interns to the C-Suite.